William J. Lemp Souvenir Brewing Co. Saint Louis U.S.A.
Publisher: The Milwaukee Litho & Engr. Co.
Date Published: Circa 1893
Edition: Souvenir Cook
Book Id: 20472
42; 8pp. Oblong thirtytwomo [8 cm x 13 cm] Illustrated wraps. Very good condition. The covers are lightly rubbed. There is a contemporary owner's name on the verso of the front cover.
Unfortunately, only a tiny fraction of Standard Guide Map of the World's Columbian Exposition remains. With color prints of beer samples at the end of the text. Under William Lemp, the Western Brewery grew to become the largest brewery in St. Louis, and after that, the largest outside of New York with a sole proprietor. William started to brew and bottle the beer in the same facility to meet growing demand, a practice that was unusual at that time. Further demonstrating his innovation and business savvy, in 1878 he installed the first refrigeration machine in an American brewery, and then took the idea to refrigerated railway cars, in a successful attempt to be the first beer in the United States with a national customer base. Soon, Lemp Beer was sold around the world. In 1892, the William J. Lemp Brewing Company was created from the Western Brewery with William as President, his son William Jr. as Vice-President, and his son Louis as Superintendent.