The She Spot Why Women are the Market for Changing the World - And How to Reach Them
Place Published: San Francisco, CA
Publisher: Berrett-Koehler Publishers, Inc.
Date Published: 2008
Edition: First edition
Book Id: 23547
187pp. Octavo [24cm] Hardcover in dustjacket.
From the publisher: Offers concrete, field-tested advice for helping nonprofits, social advocacy organizations, and political campaigns connect more effectively with womenIncludes examples from both the for-profit and non-profit sectorsWritten by top executives from the largest public interest communication firm in the countryThe secret to changing the world is hidden in plain sight—in fact, it's half the population. Women vote more, volunteer more, and give to more charities than men do. They control over half of the total wealth in America. Corporations have long recognized the growing power of woman and have been targeting them for years. The She Spot is a practical and provocative primer showing how nonprofits and social change organizations can do it too.