Fall Fashion Catalogue with designs by Vlasta Novakova
Novakova, Vlasta [Fashion; Textiles] , Vlasta Novakova(illus.)
Place Published: Praha (Prague)
Publisher: C. Wolfrum
Date Published: Circa 1937
Edition: First edition
Condition: Very good
Book Id: 47916
Very slim quarto [30.5 cm] Original beige handmade paper wraps, bound with a stringtie binding and three punch holes, and with the Wolfrum gold monogram on the front cover. Eighteen leaves with color lithograph fashion illustrations on every leaf. Light dust soiling on the wraps; some occasional thumbing in the margins of the pages; minor markings and notations in pencil here and there.
A first edition of this scarce original trade catalogue issued by the C. Wolfrum textile firm in Czechoslovakia, and featuring the "Chic Parisien" line created by Vlasta, an in-house designer. The designs in this catalogue highlight the growing influence of militaristic styles, such as square-edged shoulder pads, plate hats, and an emphasis on tight waists and long skirts.