Books for Sale: The Advertising and Promotion of Print since the Fifteenth Century
New Castle, Delaware; London: Oak Knoll Press & The British Library, 2009. First edition. Hardcover. 191pp. Octavo [23.5 cm] Black cloth over boards. From the Publisher- "Advertising and promotion have always underpinned the business of bookselling but are often difficult for the historian to reconstruct. Once books were being produced..... More