The She Spot; Why Women are the Market for Changing the World - And How to Reach Them

San Francisco, CA: Berrett-Koehler Publishers, Inc. 2008. First edition. Hardcover. 187pp. Octavo [24cm] Hardcover in dustjacket. NEW. Item #23547
ISBN: 9781576754726

From the publisher: Offers concrete, field-tested advice for helping nonprofits, social advocacy organizations, and political campaigns connect more effectively with women

Includes examples from both the for-profit and non-profit sectors

Written by top executives from the largest public interest communication firm in the country

The secret to changing the world is hidden in plain sight—in fact, it’s half the population. Women vote more, volunteer more, and give to more charities than men do. They control over half of the total wealth in America. Corporations have long recognized the growing power of woman and have been targeting them for years. The She Spot is a practical and provocative primer showing how nonprofits and social change organizations can do it too.

Price: $24.95

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