Chicago: American Photo-Engravers Association, 1927. Hardcover. 488pp. Very thick quarto [32 cm] Black cloth covered boards with a gilt stamped title on the spine, and elaborate blind, red, yellow, and gray ink stamped designs on the spine and covers. Top edge gilt. Good. The covers are rubbed, particularly along the edges. The covers are also a bit soiled. The cloth is slightly frayed along the edges. There are several large and long patches on the covers where paper remains are adhered. The spine is rolled. Paper remains are stuck to the fore edge of the inside of the rear cover. There are five ink stamps on the pastedowns and flyleaves. The fore edge of p. 130 is chipped, and has a small open tear. There are a couple of closed tears in the margins of this page as well. The long closed tear measures 3 and 1/2 inches long. In addition, there are two large tape stains across this tear. Yellowed pages. Very occasional soiling of the pages. The text block is cracking at p. 286, however the book is sturdy. Item #30823
A massive compilation reflecting state of the art printing as it was in 1927. Numerous printers submitted various inserts that to the Photo-engraver's and Printer's Union for compilation in this massive book. Hundreds of inserts from printers across the country reflect everything from black and white to eleven color zinc plate printing. This work offer a nice overview of the various printing techniques of the early twentieth century.
From the Dedication- "Photo-Engraving has been the hand-maiden of business progress through the development of advertising. Advertising made but slight progress until the advent of Photo-Engraving. As the art and technique of Photo-Engraving have progressed so has the influence of advertising spread over the people of this country and the people of all nations of the world."