Norman, OK: University of Oklahoma Press, 1970. Hardcover. 434pp. Octavo [23.5 cm] Rust colored cloth over boards with the title and decorative stamping in black and gilt on the backstrip. Very good condition. The spine ends and corners of the covers are very gently bumped and rubbed. There is a former owner's ink stamp on the front pastedown, and again on the rear pastedown. The dust jacket is in very good condition, with age-toning and mild rubbing. There are a number of small chips and closed tears in the lightly creased edges. Item #38128
This comprehensive reference work traces brand history from their presence in Egyptian tombs to the development of cyro-branding.