Chicago: American Photo-Engravers Association, 1927. Hardcover. 488pp. Very thick quarto [32 cm] Black cloth covered boards with a gilt stamped title on the spine, and elaborate blind, red, yellow, and gray ink stamped designs on the spine and covers. Top edge gilt. The extremities are a bit worn, and the spine is rolled. There are occasional ink stamps internally (Phoenix Photo Eng. Co.). P. 129/130 has a closed tear, measuring 3 1/2". There are two large tape stains across this tear. The text block is cracking at p. 286, however the book is sturdy. Good. Item #30823
A massive compilation reflecting state of the art printing as it was in 1927. Numerous printers submitted various inserts that to the Photo-engraver's and Printer's Union for compilation in this massive book. Hundreds of inserts from printers across the country reflect everything from black and white to eleven color zinc plate printing. This work offer a nice overview of the various printing techniques of the early twentieth century.
From the Dedication- "Photo-Engraving has been the hand-maiden of business progress through the development of advertising. Advertising made but slight progress until the advent of Photo-Engraving. As the art and technique of Photo-Engraving have progressed so has the influence of advertising spread over the people of this country and the people of all nations of the world."