Leeds, UK: . Antony Groves-Raines. Ephemera. [12pp.] Very slim octavo [24 cm] Guinness promotional staple bound booklet printed by John Waddington, Ltd. With strikingly bright color illustrations by Antony Groves-Raines. Near fine. Item #58756
Alice and beer were joined together in a series of promotional booklets printed from the 1930's to the 1960's. The Alice booklets were clever parodies of the Lewis Carroll works and were sent to doctors during the Christmas season, in hopes of obtaining testimonials to encourage the idea that "Guinness is Good for You". Each little story includes some type of endorsement extolling the benefit of Guinness beer.