Item #65199 Alice's Adventures in Philco Land [Cover Title: Philco Refrigerators and Freezers for 1948]. Alice's Adventures in Wonderland, Lewis Carroll, Vintage Advertising, Kitchen Appliances, Catalog.
Alice's Adventures in Philco Land [Cover Title: Philco Refrigerators and Freezers for 1948]
Alice's Adventures in Philco Land [Cover Title: Philco Refrigerators and Freezers for 1948]
Alice's Adventures in Philco Land [Cover Title: Philco Refrigerators and Freezers for 1948]
Alice's Adventures in Philco Land [Cover Title: Philco Refrigerators and Freezers for 1948]
Alice's Adventures in Philco Land [Cover Title: Philco Refrigerators and Freezers for 1948]

Alice's Adventures in Philco Land [Cover Title: Philco Refrigerators and Freezers for 1948]

Philco Corporation, 1948. Hardcover. [48pp] Folio [38 cm] Black cloth spine with an internal spiral binding and paper over boards (title and small illustration on the front board). The covers are worn. The lower thirds of the pages are moisture damaged. The moisture staining is light, however roughly a dozen of the pages have areas of abrasion which obscure portions of the text. With a folding 3-page illustration at the center. Good. Item #65199

An oversized dealer catalog for Philco sales associates.

The Philco Corporation was originally known as the Philadelphia Storage Battery Company. Philco was a brand name that contributed advancements to modern appliances and technology, such as inventing the car radio and wall-powered sockets for home radios. The company was purchased by Ford in 1961, sold to GTE in 1974, and ultimately purchased by Philips in 1981.

The "Alice in Wonderland" theme is represented throughout. In addition to Alice, the catalog features Humpty Dumpty, Mad Hatter, Tweedledum & Tweedledee, the White Rabbit, the Walrus, the King and Queen of Hearts, and the Duchess.

Price: $500.00